品牌战略Brand Strategy
Brand decision-making(品牌化决策), Brand model selection(模式选择), Defined brand identity(识别界定), Brand extension planning(延伸规划), Brand management planning(理规划) Brand vision(品牌远景)
视觉传播Visual Communication To some purpose-led, through the visual art form to convey certain information to be conveyed object and the object being to convey the impact of the process. 以某种目的为先导的,通过可视的艺术形式传达一些特定的信息到被传达对象,并且对被传达对象产生影响的过程。
对营销的理解About Marketing 所谓营销,其实就是通过各种管道的沟通,让消费者达成这样的认识——我该买它,它更适合我!In fact, through various channels of communication, so that consumers reach this understanding - I bought it, it is more for me!
对设计的理解About Design 关注人的感受,是设计的全部。奥蓝奇致力做最有沟通力的品牌设计。Focus on human feelings, all of the design. Olympic Blue is committed to doing the most odd power of the brand communication design.
对传播的理解About Design 品牌存在于沟通的动作之中,受众对品牌的认知,是用很多触手可及的材料完成,传播的动作在于:在受众可能触及的地方,设置和他们沟通的界面。 广告是品牌的口头语言,其他传播活动和设计是品牌的肢体语言。
对产品或项目的理解About Project产品或项目不是物化的,它对消费者而言是一种使用价值。 产品或项目的任何属性,都是要面对“唯心”的消费者,因而必须具备沟通力。 无法与消费者沟通的产品或项目决不会有好市场。
品牌建设Brand building品牌和设计的目的,是使消费者形成一种非常有利于销售的认知。我们把形成这种认知的过程,叫做品牌建设。Brand and design objective is to enable consumers to form a very favorable sales awareness. We formed this cognitive process, called brand building.
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